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I’m the creative mind behind Linens and Hutch’s refreshed social media presence, transforming our Instagram from simple product photography to curated lifestyle storytelling. I now direct full-scale social shoots where I style beds, create mood boards, and capture cozy, elevated visuals that showcase our products across ads and social platforms.

Each month, I plan and execute a detailed content calendar, maintaining consistency across Instagram, TikTok, and Facebook. From designing story graphics to producing engaging Reels, every piece of content is crafted to reflect our brand’s signature blend of comfort and sophistication.

By analyzing performance metrics, I continuously fine-tune our approach for maximum impact. Since taking creative direction, our engagement rate has grown by 35%, Story interactions have increased by 40%, and overall reach has expanded by over 50% driving stronger brand awareness and community connection across all platforms.

I’ve built Linens and Hutch’s TikTok presence from the ground up. When I joined, the account had been inactive since 2024 and I relaunched it with a consistent posting schedule of five videos per week. By staying on top of current trends and mixing in authentic behind-the-scenes moments, in-office clips, and cozy styling videos, I’ve created a blend of content that feels both relatable and on-brand.

Since reviving the account, our following has grown by 140%, and engagement continues to rise with each new post. From planning concepts to editing and publishing, I oversee the entire creative process to ensure our TikTok not only entertains but strengthens our connection with customers and drives brand awareness across platforms.

Views: 563k

Engagement: 14.7%